Business of Jewellery - The Pink City Playbook
Excerpt:
Dutch brand Van Gelder Jewellery has worked with its trusted artisans and workshop in Jaipur for over two decades, a collaboration that grew from the family’s relationship with India that began in the late 1970s, when BERNADETTE VAN GELDER first immersed herself in its jewellery traditions. Jaipur — “the city of artisans” — remains the historic heart of India’s jewellery, enamelling, and gem-cutting craftsmanship, shaped by royal patronage and generations of master gold smiths.
“We have built close relationships with local families of jewellers, collectors and craftsmen,” say Fleur Damman - Van Gelder and Noëlle Viguurs - van Gelder, adding that their eye for form and technique mirrors the brand’s commitment to artistry and authenticity. “For our clients and collectors,” adds Damman - van Gelder, “knowing Jaipur artisans shape each jewel is an intrinsic part of its value,” a provenance that defines Van Gelder’s dialogue between Dutch roots and Jaipur ateliers.
Read the full article below or on https://businessofjewellery.net
